{"id":5566,"date":"2025-04-10T22:10:18","date_gmt":"2025-04-10T20:10:18","guid":{"rendered":"https:\/\/michelaamenduni.it\/?post_type=project&p=5566"},"modified":"2025-05-01T17:00:39","modified_gmt":"2025-05-01T15:00:39","slug":"bosch-home","status":"publish","type":"project","link":"https:\/\/michelaamenduni.it\/index.php\/project\/bosch-home\/","title":{"rendered":"Bosch Home"},"content":{"rendered":"

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Bosch Home<\/span><\/h1>\n

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Scroll<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”-11px|29px” transform_rotate=”0deg|0deg|90deg” width=”7%” width_tablet=”7%” width_phone=”19%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1200px” custom_padding=”70px||||false|false” custom_padding_tablet=”70px||||false|false” custom_padding_phone=”34px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”17px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

CATEGORY<\/strong>
Social Media Marketing<\/p>\n

CLIENT<\/strong>
Bosch Home<\/p>\n

PERIOD<\/strong>
2019 – 2021<\/p>\n

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Bosch Home<\/h1>\n

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Una <\/span>social strategy<\/span><\/strong> contemporanea e leggera, ma al contempo con un tone of voice bold e irriverente, che vede come protagonista la campagna #LikeABosch.<\/span><\/p>\n

Un <\/span>piano editoriale<\/span><\/strong>, sviluppato attraverso diversi pillar di comunicazione, che vedr\u00e0 il brand proporsi come l\u2019<\/span>amico fidato<\/span><\/strong> che d\u00e0 consigli per vivere in modo cool, healthy e sostenibile: <\/span>Like a Bosch<\/span>.<\/span><\/strong><\/p>\n

Tanti contenuti con cui raccontare le innovazioni di tutti i prodotti del brand, far identificare e fidelizzare gli utenti alla community e costruire l\u2019idea di un lifestyle Like a Bosch.
Anche grazie al coinvolgimento di tre <\/span>influencer<\/span><\/strong>, tra cui il rapper J-Ax, voce degli spot 2021<\/strong>.<\/span><\/p>\n

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Say hello!<\/h1>\n

<\/h1>\n

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Milan based<\/p>\n

hello@michelaamenduni.it<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”85%” max_width=”2560px” custom_padding=”1px||5px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Noto Sans|300|||||||” text_text_color=”#FFFFFF” text_font_size=”17px” text_line_height=”1em” text_orientation=”center” custom_padding=”65px||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

\u00a92025 Michela Amenduni<\/p>\n

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Bosch Home   ScrollCATEGORYSocial Media Marketing CLIENTBosch Home PERIOD2019 – 2021Bosch HomeUna social strategy contemporanea e leggera, ma al contempo con un tone of voice bold e irriverente, che vede come protagonista la campagna #LikeABosch. Un piano editoriale, sviluppato attraverso diversi pillar di comunicazione, che vedr\u00e0 il brand proporsi come l\u2019amico fidato che d\u00e0 consigli […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-5566","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/comments?post=5566"}],"version-history":[{"count":29,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5566\/revisions"}],"predecessor-version":[{"id":6224,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5566\/revisions\/6224"}],"wp:attachment":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/media?parent=5566"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project_category?post=5566"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project_tag?post=5566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}