{"id":5772,"date":"2025-04-13T20:43:10","date_gmt":"2025-04-13T18:43:10","guid":{"rendered":"https:\/\/michelaamenduni.it\/?post_type=project&p=5772"},"modified":"2025-05-05T08:30:39","modified_gmt":"2025-05-05T06:30:39","slug":"bazr","status":"publish","type":"project","link":"https:\/\/michelaamenduni.it\/index.php\/project\/bazr\/","title":{"rendered":"Bazr"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/michelaamenduni.it\/wp-content\/uploads\/2025\/04\/Bazr_copertina_portfolio.jpg” background_position=”bottom_center” min_height=”1000px” min_height_tablet=”1000px” min_height_phone=”800px” min_height_last_edited=”on|phone” max_height_tablet=”” max_height_phone=”900px” max_height_last_edited=”on|phone” custom_css_free_form=”@media (min-height: 1500px) and (min-width: 2300px) {|| .selector {|| min-height: 1700px;|| }||}” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”2100px” max_width_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”custom-padding-title” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”80px” custom_padding=”300px||||false|false” custom_padding_tablet=”300px||||false|false” custom_padding_phone=”250px||||false|false” custom_padding_last_edited=”on|desktop” header_font_size_tablet=”80px” header_font_size_phone=”66px” header_font_size_last_edited=”on|phone” custom_css_free_form=”@media (min-width: 2300px) {|| .custom-padding-title .et_pb_text_inner {|| padding-top: 300px !important;|| }||}||||” global_colors_info=”{}”]<\/p>\n

Bazr<\/span>\u00a0<\/span><\/h1>\n

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Scroll<\/span><\/p>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”-11px|29px” transform_rotate=”0deg|0deg|90deg” width=”7%” width_tablet=”7%” width_phone=”21%” width_last_edited=”on|phone” module_alignment=”center” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1200px” custom_padding=”70px||||false|false” custom_padding_tablet=”70px||||false|false” custom_padding_phone=”34px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”17px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n

CATEGORY<\/strong>
Social Media Marketing<\/p>\n

CLIENT<\/strong>
Bazr<\/p>\n

PERIOD<\/strong>
2024 – 2025<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Arial||||||||” text_font_size=”20px” text_line_height=”40px” header_text_color=”#000000″ header_font_size=”50px” global_colors_info=”{}”]<\/p>\n

Bazr<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Noto Sans||||||||” text_text_color=”#000000″ text_font_size=”20px” text_line_height=”35px” global_colors_info=”{}”]<\/p>\n

La prima piattaforma<\/span><\/strong> in Europa dove lo shopping diventa spettacolo<\/strong>.
Creator, prodotti <\/strong>e<\/span> intrattenimento<\/strong> si fondono <\/span>per un\u2019esperienza di live shopping mai vista prima.<\/p>\n

Una <\/span>strategia<\/strong> di <\/span>branded content<\/strong> mirata <\/span>ad aumentare la brand awareness, con contenuti freschi e uno storytelling coinvolgente.<\/p>\n

Contenuti<\/strong> on <\/strong><\/span>e off handle<\/strong>,<\/span> che vedono protagonisti i creator, anche vendor, raccontano la piattaforma e sponsorizzano i prodotti che verranno venduti in live.<\/p>\n

Grande attenzione viene data all\u2019identit\u00e0<\/span><\/strong> di ciascun <\/span>creator<\/span><\/strong>, affinch\u00e9 la comunicazione risulti autentica <\/span><\/strong>e in linea con il loro linguaggio.<\/p>\n

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Durante il <\/span>Festival di Sanremo<\/strong>, Bazr \u00e8 stato il <\/span>main sponsor <\/strong>di Casa Sanremo, che per l\u2019occasione \u00e8 diventata Casa Sanremo Bazr<\/strong>.
<\/span>Il claim<\/span><\/strong> “Ogni acquisto \u00e8 uno spettacolo”<\/i> ha guidato il piano editoriale e i contenuti della settimana sanremese<\/strong>.<\/span><\/p>\n

Una strategia<\/span><\/strong> di live coverage<\/span><\/strong> con contenuti reactive<\/span> e live dedicate,<\/span> ha sfruttato il legame tra spettacolo e shopping.
Oltre alla brand awareness,<\/span> l\u2019obiettivo era l\u2019engagement<\/strong>.
<\/span>I contenuti hanno coinvolto volti noti associati al brand, come <\/span>Alessandro Borghese<\/strong> e <\/span>Diletta Leotta<\/strong>, talent della campagna, insieme ai creator di campagna <\/span>Elena Hazinah<\/strong>, Sespo<\/strong> e<\/span> Moonryde<\/strong>. Affiancati ai creator del brand come <\/span>Leonardo Decarli<\/strong>, Showtime<\/strong> Gp<\/strong>, Ilmenestrelloh<\/strong>, Eleonora<\/strong> Cristiani<\/strong>, i <\/span>Du Toscani<\/strong> e molti altri.<\/span><\/p>\n

Gli artisti<\/span><\/strong> e cantanti<\/span><\/strong> in gara a Sanremo<\/span><\/strong> sono stati coinvolti nei contenuti, incrementando rilevanza<\/span><\/strong> e engagement sui social.<\/p>\n

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Say hello!<\/h1>\n

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Milan based<\/p>\n

hello@michelaamenduni.it<\/a><\/p>\n

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\u00a92025 Michela Amenduni<\/p>\n

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Bazr\u00a0 ScrollCATEGORYSocial Media Marketing CLIENTBazr PERIOD2024 – 2025BazrLa prima piattaforma in Europa dove lo shopping diventa spettacolo.Creator, prodotti e intrattenimento si fondono per un\u2019esperienza di live shopping mai vista prima. Una strategia di branded content mirata ad aumentare la brand awareness, con contenuti freschi e uno storytelling coinvolgente. Contenuti on e off handle, che vedono […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-5772","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/comments?post=5772"}],"version-history":[{"count":37,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5772\/revisions"}],"predecessor-version":[{"id":6231,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project\/5772\/revisions\/6231"}],"wp:attachment":[{"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/media?parent=5772"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project_category?post=5772"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/michelaamenduni.it\/index.php\/wp-json\/wp\/v2\/project_tag?post=5772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}